From our certified “Field to Plate” outdoor breeding system, True Born is born. A premium, tender, and flavourful meat created with passion and sustainable practices in the beautiful plains of Alentejo.
We care for our animals with the best animal welfare practices, protect the natural landscape where they grow, and produce the most suitable feed to offer the best “pasture to grill” meat with a distinctly unique flavour and texture.
Our breeding model is certified in Animal Welfare (“Welfair™”), where we have been investing and innovating through our award-winning Ethical Meat project – an Integrated Sustainable Meat Production System developed in partnership with the Universities of Évora and Minho, co-financed by Compete2020.
It is this fusion of animal care, nature, innovation, and rigor that we offer you in every True Born cut – healthy, tender, nutritious meat full of the flavour and sensations of Alentejo.